Startup Software

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OpsGenie

OpsGenie

OpsGenie

Opsgenie integrates with over 200 of the best monitoring, ITSM, ChatOps, and collaboration tools. Paired with a flexible rules engine, Opsgenie notifies the right people on-call, enabling them to take rapid action.

PagerDuty

PagerDuty

PagerDuty

PagerDuty sits at the heart of your technology ecosystem to analyze digital signals from virtually any software-enabled system. They help you pinpoint issues like outages, empowering teams to take the right real-time action.

Pingdom

Pingdom

Pingdom

Website performance monitoring made easy. Pingdom helps you gain instant insights into your website’s availability and performance so that you can outsmart competition with an amazing end-user experience.

Scout APM

Scout APM

Scout APM

Rails Monitoring, Django Monitoring, Elixir Phoenix Monitoring, PHP Laravel Monitoring, and more that identifies slow database queries, memory leaks, and more. Scout APM is cheaper, startup-friendly, and easy to use, but doesn’t support as wide a range of stacks or features.

New Relic

New Relic

New Relic

New Relic’s application monitoring gives you detailed performance metrics for every aspect of your environment. Manage application performance in real-time. New Relic is the market leader, but tends to be on the more expensive end.

DataDog

DataDog

DataDog

Logging: Quickly search, filter, and analyze your logs for troubleshooting and open-ended exploration of your data. Explore and analyze logs from all your services, applications, and platforms. Search and filter your logs using automatically generated facets. Visualize log data on dashboards or build sophisticated alerts. DataDog is super capable and enterprise scale, but on the more expensive end.

APM: Monitor, troubleshoot, and optimize end-to-end application performance.

SmartRecruiters

SmartRecruiters

SmartRecruiters

SmartRecruiters’ Talent Acquisition Suite includes an applicant tracking system, full functionality for recruitment marketing, and collaborative hiring.

Greenhouse

Greenhouse

Greenhouse

Greenhouse’s applicant tracking system and recruiting software is designed to help make the hiring workflow easier.

BambooHR

BambooHR

BambooHR

BambooHR makes it easy to collect, maintain, and analyze your people data, improve the way you hire talent, onboard new employees, manage compensation, and develop your company culture.

Namely

Namely

Namely

Namely offers an HR, payroll, benefits, and talent management platform.

Gusto

Gusto

Gusto

Gusto is a great payroll tool that makes it easy to onboard and pay your employees.

TriNet

TriNet

TriNet

TriNet provides industry-tailored HR solutions to small and midsize businesses with exceptional human resources services. See the Offers section for an exclusive offer for Pillar portfolio companies.

Shoobx

Shoobx

Shoobx

Shoobx is a legal operating system for your company, providing the foundation for your growth. They give you a single place to take care of everything from executing your fundraise, to granting equity, to getting board approvals, to hiring employees. The Shoobx platform has over 50 workflows that handle common legal actions with standard documents and legal collaboration. They save valuable time for busy founders like you so that you can focus on what matters: growing your business. Founder’s Guide companies receive 20% off their 1st year of Shoobx subscription fees. Learn more here

Pilot

Pilot

Pilot

Pilot offers bookkeeping, tax, and CFO services for growing businesses. Your favorite tools integrate with Pilot so that everything is kept effortlessly up to date, including Stripe, Quickbooks, Square, Shopify, Gusto, Expensify, Bill.com, and others.

CircleCi

CircleCi

CircleCi

Automate your development process quickly, safely, and at scale.

GitLab

GitLab

GitLab

From project planning and source code management to CI/CD and monitoring, GitLab is a complete DevOps platform, delivered as a single application. GitLab is up and coming, and especially great for its built-in support for testing and CI/CD.

BitBucket

BitBucket

BitBucket

Collaborate on code with inline comments and pull requests. Manage and share your Git repositories to build and ship software, as a team. BitBucket is good for teams who have gone all-in on Atlassian products.

GitHub

GitHub

GitHub

GitHub brings together the world’s largest community of developers to discover, share, and build better software. Tried and true market leader for code storage.

Asana

Asana

Asana

Asana allows remote teams to organize projects, manage shifting priorities, and get work done.

Miro

Miro

Miro

Miro is a collaborative online whiteboard platform designed for remote and distributed teams.

Basecamp

Basecamp

Basecamp

Basecamp is a project management and internal communication tool for remote teams. The platform puts everything in one place: message boards, to-dos, group chat, file storage, and more.

MURAL

MURAL

MURAL

MURAL is a digital workspace for whiteboarding and collaboration. The platform enables innovative teams to think and work visually to solve important problems.

Monday.com

Monday.com

Monday.com

monday.com powers teams to run processes, workflows, and projects in one digital workspace, with a code-free environment.

Trello

Trello

Trello

Trello’s boards, lists, and cards enable you to organize and prioritize your projects with you and your team.

GSuite

GSuite

GSuite

G Suite is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Sheets, Slides, Drive, Calendar, Meet and more.

Slack

Slack

Slack

Slack is a company collaboration tool that uses instant messaging to replace email.

Notion

Notion

Notion

Notion is a new editor that blends notes, tasks, wikis in one app.

Zoom

Zoom

Zoom

Zoom video conferencing is reliable and usually great quality. It is easy to navigate for video meetings.

Affinity

Affinity

Affinity

Affinity is a relationship management platform that helps you leverage relationship intelligence to expand your network, support your portfolio, and increase proprietary deal flow.

Salesforce

Salesforce

Salesforce

Salesforce specializes in customer relationship management. It can easily scale to enterprise level, but is more expensive than other options.

HubSpot

HubSpot

HubSpot

The HubSpot free CRM is free and intuitive. They offer a startup program for discounted rates, if your needs marketing needs exceed their free tier.

Front

Front

Front

Front helps teams collaborate in one inbox. Just @mention teammates to share and work off of the same email, get their input with internal comments on the message, and draft a replies together without sending edits back and forth.

Zendesk

Zendesk

Zendesk

Zendesk offers a customer service and sales CRM software designed to create better customer relationships. Their support ticketing system can help you track and prioritize customer support interactions.

Gainsight

Gainsight

Gainsight

The Gainsight Customer Cloud brings together the technology you need to ensure your customers are happy. They aggregate data from many different sources, helping make customer management easier.

HelpScout

HelpScout

HelpScout

HelpScout provides an email-based customer support platform, knowledge base tool, and an embeddable search/contact widget for customer service professionals.

Invision App

Invision App

Invision App

Invision has intuitive tools for ideation, design, prototyping, and design management, helping make digital product design easier.

Figma

Figma

Figma

Figma is a collaborative design tool that helps teams create, test, and ship designs from start to finish.

Canva

Canva

Canva

Canva is super easy to use, and can help you make great looking marketing materials if you don’t have time or money to hire a graphic designer.

Split

Split

Split

Split provides a unified solution for feature flags, experimentation and continuous delivery, centralizing feature flag management. Split has a more complex offering than just feature flagging that includes A/B testing and experimentation. Has a free tier.

LaunchDarkly

LaunchDarkly

LaunchDarkly

Development teams are using feature management as a best practice to separate code deployments from feature releases and control their feature lifecycles. LaunchDarkly is a simple offering specifically targeted at feature flagging; no free tier.

Papertrail

Papertrail

Papertrail

Frustration-free log management. Seamlessly manage logs from apps, servers, and cloud services. Papertrail offers a simple, relatively cheap, and startup-friendly solution.

FullStory

FullStory

FullStory

FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.

Mixpanel

Mixpanel

Mixpanel

Get valuable customers insights to make smarter decisions and act faster based on how customers use your product or website.

Segment

Segment

Segment

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Sentry

Sentry

Sentry

Sentry provides self-hosted and cloud-based error monitoring that helps all software
teams discover, triage, and prioritize errors in real-time.

Bugsnag

Bugsnag

Bugsnag

Bugsnag monitors application stability so you can make data-driven decisions on whether you should be building new features, or fixing bugs. Their tool alerts users of bugs, errors & more.

Neural Magic

Neural Magic

Neural Magic

Neural Magic is No-Hardware AI, a pure software engine that delivers GPU-class performance when running deep learning networks on commodity Intel CPUs.

Edgewise Networks

Edgewise Networks

Edgewise Networks

Edgewise was founded in 2016 to eliminate the problems of data breach and application compromise against companies’ critical business applications.

Jellyfish

Jellyfish

Jellyfish

Jellyfish provides insight into the engineering team, similar how Salesforce provides insight to the sales team. Leverage insights from Jira and GitHub to maintain high performing engineering teams that are strategically aligned with the business.

Expensify

Expensify

Expensify

Expensify is a software company that develops an expense management system for personal and business use. It. is super easy to use, and makes expenses less work.

Bill.com

Bill.com

Bill.com

Bill.com is a provider of cloud-based software that helps automate back-office financial operations.

Carta

Carta

Carta

Carta was founded in 2012 to help private companies manage their cap table by eliminating spreadsheets and paper certificates. They’ve since expanded to valuations, compliance, investors services, and tools and services for public companies. See here for one pager.

Stripe

Stripe

Stripe

Online payment processing for internet businesses. Stripe is a suite of payment APIs that powers commerce for online businesses of all sizes.

Quick Books

Quick Books

Quick Books

Accounting software. Connect your bank account to automatically import and categorize transactions. Sync with popular apps and easily snap photos of your receipts to store them with QuickBooks .

WayUp

WayUp

WayUp

WayUp helps your company attract the most qualified and diverse entry-level talent, 100% virtually. The platform targets recent graduates and professionals with 0 – 5 years of experience, and offers a high-tech, high-touch approach.

RippleMatch

RippleMatch

RippleMatch

RippleMatch’s intelligent, comprehensive platform helps employers build diverse teams and hire the right entry-level candidates virtually.

Cover Wallet

Cover Wallet

Cover Wallet

Highly recommended by one of our portfolio companies, Cover Wallet let’s you manage all of your insurance policies in one place (eg. Workers’ comp).

CloserIQ

CloserIQ

CloserIQ

CloserIQ is a sales focused contingency recruiting firm. The team’s recruiters vet, pitch, and prepare candidates so the companies they work with can focus on selection. Several Pillar portfolio companies have worked with the firm.

Vettery

Vettery

Vettery

Vettery is a platform and technology to support the recruitment of sales candidates. Candidates post their backgrounds for clients to review, and companies are able to access candidates through the platform. Vettery comes recommended to us from a trusted VC recruiter in our network.

Planted

Planted

Planted

Planted is a recruiting firm dedicated to sourcing for entry-level sales roles (BDR/ISR). The firm works hard to partner with their clients and work directly with candidates to promote specific jobs. Planted comes recommended to us from a trusted VC recruiter in our network.

Moz

Moz

Moz

Moz offers an SEO toolset to help you increase traffic, rankings, and visibility in search results.

IFTT

IFTT

IFTT

IFTT is an integration tool that helps your apps and devices work together in new ways.

Unstack

Unstack

Unstack

No-code marketing CMS. Build high performance websites, blogs, and landing pages that integrate with your existing marketing stack to drive traffic, leads, and sales for your business.

Wordpress

Wordpress

Wordpress

Create a free website or build a blog with ease on WordPress.com. WordPress offers dozens of free, customizable, mobile-ready designs and themes. They offer free hosting and support.

Squarespace

Squarespace

Squarespace

Squarespace is the all-in-one solution for anyone looking to create a website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support are all included.

Litmus

Litmus

Litmus

Litmus gives you the power to build, test, and analyze campaigns so your email marketing will drive the best possible results.

Iterable

Iterable

Iterable

Iterable is a growth marketing platform for cross-channel customer engagement, empowering you to deliver completely seamless, personalized customer experiences.

Mailchimp

Mailchimp

Mailchimp

Mailchimp has email marketing, ads, landing pages, and CRM tools to grow your business on your terms.

Drift

Drift

Drift

Drift is a Conversational Marketing platform that combines chat, email, video, and automation.

Wistia

Wistia

Wistia

Wistia provides video-hosting services for businesses, including adding videos to the web, tracking performance and building audiences.

Buffer

Buffer

Buffer

Buffer can help you manage your social media presence, by planning out and publishing your posts, and analyzing the backend data.

UserTesting

UserTesting

UserTesting

Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.

User Interviews

User Interviews

User Interviews

User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.

Gong

Gong

Gong

Gong is conversation intelligence software for sales teams that uses AI to record, transcribe, and analyze sales conversations.

Zapier

Zapier

Zapier

Zapier connects the apps you use everyday to automate your work and be more productive.