Home// Founder Questions// Product & Engineering// Product ProductFounder Questions List Cards Top Play How should I think about off chain data and verifiable credentials? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Product Play How should I price my product? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Product Play How should I avoid the piloting problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I avoid the customization problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I find product-market fit as a biotech startup? Nabiha Saklayen Founder and CEO at Cellino Biotech • Product Play How can I think about culture as my second product? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How do I know customers need what I'm building? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How can I accelerate the growth of my marketplace business? Tony Liu CEO at JobGet Product • Product & Engineering Play How do I determine which features I actually need to launch with? Tony Liu CEO at JobGet Product • Product & Engineering Play What questions should I ask in an interview for a senior product position? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I build a high performing product team? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How should I think about tracking ROI for customers in my product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play What is the jobs to be done framework? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How can I determine if what I'm building is a feature or a full product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I know if I've reached product-market fit? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play When validating a new product idea, what questions should I be asking? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I know what feedback to take action on? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How do I skill up as a product manager? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How should I go about research and validation? Bhavika Shah Product at Range.co Product • Product & Engineering Play How should I plan for marketing and growth? TJ Parker CEO at PillPack Marketing & Events • Product Play How much better does my product have to be for a customer to adopt it over current solutions? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play When I socialize my idea, how do I determine which parts need to remain confidential? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How do I recruit participants for user interviews without selling them on my idea? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play How can I build a culture of experimentation early on? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What is your number one piece of advice for early stage founders? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How can early stage founders grow their product and growth teams? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What interview questions should I ask when hiring my first growth person? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What is your number one piece of advice for early stage founders? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play What makes for good product experiments? What mistakes do people make? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How can I prove there is customer interest for my deep tech startup? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How should I educate consumers about my product? Chad Laurans Fmr CEO at SimpliSafe Product • Product & Engineering Play How do VCs distinguish between a product and a feature? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play Should my customer interview questions be open ended? Mary Imevbore CEO at Waeve Product • Product & Engineering Play How should I go about user testing? TJ Parker CEO at PillPack Product • Product & Engineering Play What format should I use for customer interviews? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play Why is it important to build a culture of experimentation? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How should I go about customer discovery? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play Should I grow my customer base at a breakeven or at a loss to build market share? Brian Balfour CEO at Reforge Marketing & Events • Product Play How should I structure my early team to support my growth strategy? Brian Balfour CEO at Reforge Marketing & Events • Product Play How can I build an integrated growth strategy from day 1? Brian Balfour CEO at Reforge Marketing & Events • Product Play What does it take to grow early stage companies? Brian Balfour CEO at Reforge Growth • Leadership Play How do I figure out if my idea has legs? Brian Balfour CEO at Reforge Product • Product & Engineering Play How much user testing should I do in early product development? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I process negative feedback in a customer interview? Bhavika Shah Product at Range.co Product • Product & Engineering Play What should I keep in mind when conducting customer interviews? Basel Fakhoury CEO at User Interviews Customer Interviews • Customer Research Play How do I know when to use formal research vs. learn by doing? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play What should I keep in mind when conducting customer interviews? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do you know if people will actually do what they tell you they will? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I know when a customer is telling the truth vs. trying to make me happy? Bhavika Shah Product at Range.co Product • Product & Engineering Play When should I pull engineers into conversations with customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play How can I integrate research into company processes? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How has user research changed in the past few years? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I know what feedback to take action on? Bhavika Shah Product at Range.co Product • Product & Engineering Play What do I do with results from customer interviews? Bhavika Shah Product at Range.co Customer Interviews • Customer Research Play What mistakes should I avoid when pricing my product? Patrick Campbell CEO at ProfitWell Product • Product & Engineering Play What are effective methods of customer research? Bhavika Shah Product at Range.co Product • Product & Engineering Play What are the different types of customer pain? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I know when to stop researching? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I know we've reached product-market fit? Basel Fakhoury CEO at User Interviews Growth • Product Play How do I incentivize user interview participants? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I find people to interview for user interviews? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play Part 2: How minimal can my MVP be? TJ Parker CEO at PillPack Product • Product & Engineering Play Part 1: How minimal can an MVP be? Parker McKee Principal at Pillar Product • Product & Engineering Play How do I show my company value to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play What is the value of staying close to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play How do I know if customers will buy my product? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play As a CEO, is it ever okay to intervene with the product team? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play Do I need a prototype or MVP ready for my pitch meeting? Parker McKee Principal at Pillar Product • Product & Engineering Other Related Resources FullStory fullstory.com FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more. Engineering • Product Save UserLeap userleap.com UserLeap is the first continuous research platform that bridges the gap between traditional user research and analytics. Engineering • Product Save Dovetail dovetailapp.com Dovetail is a cloud-based user research and customer feedback platform that helps teams with analysis, organization, collaboration, and storage of research data and insights. Engineering • Product Save Maze maze.co Maze is a user testing platform for capturing feedback on design prototypes. Engineering • Product Save
