Home// Founder Questions// Product & Engineering// Product ProductFounder Questions List Cards Top Play How should I think about off chain data and verifiable credentials? Evin McMullen Co-Founder & CEO at Disco.xyz Crypto/Web3 • Product Play How should I price my product? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Product Play How should I avoid the piloting problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I avoid the customization problem in healthcare? Paul Bleicher Founder and CEO at Phase Forward Biotech • Product Play How should I find product-market fit as a biotech startup? Nabiha Saklayen Founder and CEO at Cellino Biotech • Product Play How can I think about culture as my second product? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How do I know customers need what I'm building? Dharmesh Shah CTO at HubSpot Product • Product & Engineering Play How can I accelerate the growth of my marketplace business? Tony Liu CEO at JobGet Product • Product & Engineering Play How do I determine which features I actually need to launch with? Tony Liu CEO at JobGet Product • Product & Engineering Play What questions should I ask in an interview for a senior product position? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I build a high performing product team? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How should I think about tracking ROI for customers in my product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play What is the jobs to be done framework? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How can I determine if what I'm building is a feature or a full product? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I know if I've reached product-market fit? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play When validating a new product idea, what questions should I be asking? Julie Marobella EVP, Product at Salsify Product • Product & Engineering Play How do I know what feedback to take action on? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How do I skill up as a product manager? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play How should I go about research and validation? Bhavika Shah Product at Range.co Product • Product & Engineering Play How should I plan for marketing and growth? TJ Parker CEO at PillPack Marketing & Events • Product Play How much better does my product have to be for a customer to adopt it over current solutions? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play When I socialize my idea, how do I determine which parts need to remain confidential? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How do I recruit participants for user interviews without selling them on my idea? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play How can I build a culture of experimentation early on? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What is your number one piece of advice for early stage founders? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How can early stage founders grow their product and growth teams? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What interview questions should I ask when hiring my first growth person? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play What is your number one piece of advice for early stage founders? Maggie Crowley Director of Product Management at Drift Product • Product & Engineering Play What makes for good product experiments? What mistakes do people make? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How can I prove there is customer interest for my deep tech startup? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play How should I educate consumers about my product? Chad Laurans Fmr CEO at SimpliSafe Product • Product & Engineering Play How do VCs distinguish between a product and a feature? Russ Wilcox Partner at Pillar VC Product • Product & Engineering Play Should my customer interview questions be open ended? Mary Imevbore CEO at Waeve Product • Product & Engineering Play How should I go about user testing? TJ Parker CEO at PillPack Product • Product & Engineering Play What format should I use for customer interviews? Sarah Hodges Partner at Pillar VC Product • Product & Engineering Play Why is it important to build a culture of experimentation? Fareed Mosavat Executive in Residence at Reforge Product • Product & Engineering Play How should I go about customer discovery? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play Should I grow my customer base at a breakeven or at a loss to build market share? Brian Balfour CEO at Reforge Marketing & Events • Product Play How should I structure my early team to support my growth strategy? Brian Balfour CEO at Reforge Marketing & Events • Product Play How can I build an integrated growth strategy from day 1? Brian Balfour CEO at Reforge Marketing & Events • Product Play What does it take to grow early stage companies? Brian Balfour CEO at Reforge Growth • Leadership Play How do I figure out if my idea has legs? Brian Balfour CEO at Reforge Product • Product & Engineering Play How much user testing should I do in early product development? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I process negative feedback in a customer interview? Bhavika Shah Product at Range.co Product • Product & Engineering Play What should I keep in mind when conducting customer interviews? Basel Fakhoury CEO at User Interviews Customer Interviews • Customer Research Play How do I know when to use formal research vs. learn by doing? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play What should I keep in mind when conducting customer interviews? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do you know if people will actually do what they tell you they will? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I know when a customer is telling the truth vs. trying to make me happy? Bhavika Shah Product at Range.co Product • Product & Engineering Play When should I pull engineers into conversations with customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play How can I integrate research into company processes? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How has user research changed in the past few years? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I know what feedback to take action on? Bhavika Shah Product at Range.co Product • Product & Engineering Play What do I do with results from customer interviews? Bhavika Shah Product at Range.co Customer Interviews • Customer Research Play What mistakes should I avoid when pricing my product? Patrick Campbell CEO at ProfitWell Product • Product & Engineering Play What are effective methods of customer research? Bhavika Shah Product at Range.co Product • Product & Engineering Play What are the different types of customer pain? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I know when to stop researching? Bhavika Shah Product at Range.co Product • Product & Engineering Play How do I know we've reached product-market fit? Basel Fakhoury CEO at User Interviews Growth • Product Play How do I incentivize user interview participants? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play How do I find people to interview for user interviews? Basel Fakhoury CEO at User Interviews Product • Product & Engineering Play Part 2: How minimal can my MVP be? TJ Parker CEO at PillPack Product • Product & Engineering Play Part 1: How minimal can an MVP be? Parker McKee Principal at Pillar Product • Product & Engineering Play How do I show my company value to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play What is the value of staying close to customers? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play How do I know if customers will buy my product? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play As a CEO, is it ever okay to intervene with the product team? Gail Goodman Fmr. CEO at Constant Contact Product • Product & Engineering Play Do I need a prototype or MVP ready for my pitch meeting? Parker McKee Principal at Pillar Product • Product & Engineering Other Related Resources Whimsical whimsical.com Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more. Product • Product & Engineering Save User Interviews userinterviews.com User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research. Tech • Product Save Maze maze.co Maze is a user testing platform for capturing feedback on design prototypes. Engineering • Product Save Notion notion.so Notion is a new editor that blends notes, tasks, wikis in one app. Tech • Collaboration Save