Product & Growth
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How can I think about culture as my second product?
Dharmesh Shah
How do I know customers need what I'm building?
Dharmesh Shah
How can I accelerate the growth of my marketplace business?
Tony Liu
How do I determine which features I actually need to launch with?
Tony Liu
What questions should I ask in an interview for a senior product position?
Julie Marobella
How do I build a high performing product team?
Julie Marobella
How should I think about tracking ROI for customers in my product?
Julie Marobella
What is the jobs to be done framework?
Julie Marobella
How can I determine if what I'm building is a feature or a full product?
Julie Marobella
How do I know if I've reached product-market fit?
Julie Marobella
When validating a new product idea, what questions should I be asking?
Julie Marobella
How do I know what feedback to take action on?
Maggie Crowley
How do I skill up as a product manager?
Maggie Crowley
How should I go about research and validation?
Bhavika Shah
How should I plan for marketing and growth?
TJ Parker
How much better does my product have to be for a customer to adopt it over current solutions?
Sarah Hodges
When I socialize my idea, how do I determine which parts need to remain confidential?
Russ Wilcox
How do I recruit participants for user interviews without selling them on my idea?
Sarah Hodges
How can I build a culture of experimentation early on?
Fareed Mosavat
What is your number one piece of advice for early stage founders?
Fareed Mosavat
How can early stage founders grow their product and growth teams?
Fareed Mosavat
What interview questions should I ask when hiring my first growth person?
Fareed Mosavat
What is your number one piece of advice for early stage founders?
Maggie Crowley
What makes for good product experiments? What mistakes do people make?
Fareed Mosavat
How can I prove there is customer interest for my deep tech startup?
Russ Wilcox
How should I educate consumers about my product?
Chad Laurans
How do VCs distinguish between a product and a feature?
Russ Wilcox
Should my customer interview questions be open ended?
Mary Imevbore
How should I go about user testing?
TJ Parker
What format should I use for customer interviews?
Sarah Hodges
Why is it important to build a culture of experimentation?
Fareed Mosavat
How should I go about customer discovery?
Basel Fakhoury
Should I grow my customer base at a breakeven or at a loss to build market share?
Brian Balfour
How should I structure my early team to support my growth strategy?
Brian Balfour
How can I build an integrated growth strategy from day 1?
Brian Balfour
What does it take to grow early stage companies?
Brian Balfour
How do I figure out if my idea has legs?
Brian Balfour
How much user testing should I do in early product development?
Bhavika Shah
How do I process negative feedback in a customer interview?
Bhavika Shah
What should I keep in mind when conducting customer interviews?
Basel Fakhoury
How do I know when to use formal research vs. learn by doing?
Basel Fakhoury
What should I keep in mind when conducting customer interviews?
Bhavika Shah
How do you know if people will actually do what they tell you they will?
Basel Fakhoury
How do I know when a customer is telling the truth vs. trying to make me happy?
Bhavika Shah
When should I pull engineers into conversations with customers?
Gail Goodman
How can I integrate research into company processes?
Basel Fakhoury
How has user research changed in the past few years?
Basel Fakhoury
How do I know what feedback to take action on?
Bhavika Shah
What do I do with results from customer interviews?
Bhavika Shah
What mistakes should I avoid when pricing my product?
Patrick Campbell
What are effective methods of customer research?
Bhavika Shah
What are the different types of customer pain?
Bhavika Shah
How do I know when to stop researching?
Bhavika Shah
How do I know we've reached product-market fit?
Basel Fakhoury
How do I incentivize user interview participants?
Basel Fakhoury
How do I find people to interview for user interviews?
Basel Fakhoury
Part 2: How minimal can my MVP be?
TJ Parker
Part 1: How minimal can an MVP be?
Parker McKee
How do I show my company value to customers?
Gail Goodman
What is the value of staying close to customers?
Gail Goodman
How do I know if customers will buy my product?
Gail Goodman
As a CEO, is it ever okay to intervene with the product team?
Gail Goodman
Do I need a prototype or MVP ready for my pitch meeting?
Parker McKee
Guides
View all GuidesHow To: Assess Product-Market Fit
Finding your way to product-market fit starts with getting close to customers, listening and learning.
How To: User Interviews
Just like laundry day, it’s all too easy to push off these crucial conversations with customers, leaning on assumption and gut instinct…until you find yourself down to your last pair of socks.
Startup Software
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UserTesting
UserTesting
Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.
User Interviews
User Interviews
User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.Vendors
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Craft
Contact: Jeremy Merle
Craft
Contact: Jeremy Merle
Made by Craft creates digital products focusing on beautiful, human-centered design, UX and product strategy. The Pillar team has worked with Jeremy in the past, and the team is responsible for the Petri.bio website.
Thoughtbot
Thoughtbot
thoughtbot is a design and development consultancy with an office in Boston that mentors your team while bringing your digital product ideas to life. The company has partnered with hundreds of founders and growing startups to build web and mobile apps that delight users.
