Product & Growth
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What questions should I ask in an interview for a senior product position?
Julie Marobella
How can I determine if what I'm building is a feature or a full product?
Julie Marobella
How can I think about culture as my second product?
Dharmesh Shah
How do I know customers need what I'm building?
Dharmesh Shah
How do I know if I've reached product-market fit?
Julie Marobella
How do I build a high performing product team?
Julie Marobella
How should I think about tracking ROI for customers in my product?
Julie Marobella
What is the jobs to be done framework?
Julie Marobella
How can I accelerate the growth of my marketplace business?
Tony Liu
How do I determine which features I actually need to launch with?
Tony Liu
When validating a new product idea, what questions should I be asking?
Julie Marobella
How do I know what feedback to take action on?
Maggie Crowley
How do I skill up as a product manager?
Maggie Crowley
How should I go about research and validation?
Bhavika Shah
How should I plan for marketing and growth?
TJ Parker
How much better does my product have to be for a customer to adopt it over current solutions?
Sarah Hodges
When I socialize my idea, how do I determine which parts need to remain confidential?
Russ Wilcox
How do I recruit participants for user interviews without selling them on my idea?
Sarah Hodges
How can I build a culture of experimentation early on?
Fareed Mosavat
What is your number one piece of advice for early stage founders?
Fareed Mosavat
How can early stage founders grow their product and growth teams?
Fareed Mosavat
What interview questions should I ask when hiring my first growth person?
Fareed Mosavat
What is your number one piece of advice for early stage founders?
Maggie Crowley
What makes for good product experiments? What mistakes do people make?
Fareed Mosavat
How can I prove there is customer interest for my deep tech startup?
Russ Wilcox
How should I educate consumers about my product?
Chad Laurans
How do VCs distinguish between a product and a feature?
Russ Wilcox
Should my customer interview questions be open ended?
Mary Imevbore
How should I go about user testing?
TJ Parker
What format should I use for customer interviews?
Sarah Hodges
Why is it important to build a culture of experimentation?
Fareed Mosavat
How should I go about customer discovery?
Basel Fakhoury
Should I grow my customer base at a breakeven or at a loss to build market share?
Brian Balfour
How should I structure my early team to support my growth strategy?
Brian Balfour
How can I build an integrated growth strategy from day 1?
Brian Balfour
What does it take to grow early stage companies?
Brian Balfour
How do I figure out if my idea has legs?
Brian Balfour
How much user testing should I do in early product development?
Bhavika Shah
How do I process negative feedback in a customer interview?
Bhavika Shah
What should I keep in mind when conducting customer interviews?
Basel Fakhoury
How do I know when to use formal research vs. learn by doing?
Basel Fakhoury
What should I keep in mind when conducting customer interviews?
Bhavika Shah
How do you know if people will actually do what they tell you they will?
Basel Fakhoury
How do I know when a customer is telling the truth vs. trying to make me happy?
Bhavika Shah
When should I pull engineers into conversations with customers?
Gail Goodman
How can I integrate research into company processes?
Basel Fakhoury
How has user research changed in the past few years?
Basel Fakhoury
How do I know what feedback to take action on?
Bhavika Shah
What do I do with results from customer interviews?
Bhavika Shah
What mistakes should I avoid when pricing my product?
Patrick Campbell
What are effective methods of customer research?
Bhavika Shah
What are the different types of customer pain?
Bhavika Shah
How do I know when to stop researching?
Bhavika Shah
How do I know we've reached product-market fit?
Basel Fakhoury
How do I incentivize user interview participants?
Basel Fakhoury
How do I find people to interview for user interviews?
Basel Fakhoury
Part 2: How minimal can my MVP be?
TJ Parker
Part 1: How minimal can an MVP be?
Parker McKee
How do I show my company value to customers?
Gail Goodman
What is the value of staying close to customers?
Gail Goodman
How do I know if customers will buy my product?
Gail Goodman
As a CEO, is it ever okay to intervene with the product team?
Gail Goodman
Do I need a prototype or MVP ready for my pitch meeting?
Parker McKee
Guides
View all GuidesHow To: Assess Product-Market Fit
Finding your way to product-market fit starts with getting close to customers, listening and learning.
How To: User Interviews
Just like laundry day, it’s all too easy to push off these crucial conversations with customers, leaning on assumption and gut instinct…until you find yourself down to your last pair of socks.
Templates
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Startup Software
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Asana
Asana
Asana allows remote teams to organize projects, manage shifting priorities, and get work done.
Miro
Miro
Miro is a collaborative online whiteboard platform designed for remote and distributed teams.
MURAL
MURAL
MURAL is a digital workspace for whiteboarding and collaboration. The platform enables innovative teams to think and work visually to solve important problems.
Trello
Trello
Trello’s boards, lists, and cards enable you to organize and prioritize your projects with you and your team.
GSuite
GSuite
G Suite is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Sheets, Slides, Drive, Calendar, Meet and more.
Slack
Slack
Slack is a company collaboration tool that uses instant messaging to replace email.
Zoom
Zoom
Zoom video conferencing is reliable and usually great quality. It is easy to navigate for video meetings.
Invision App
Invision App
Invision has intuitive tools for ideation, design, prototyping, and design management, helping make digital product design easier.
Notion
Notion
Notion is a new editor that blends notes, tasks, wikis in one app.
Figma
Figma
Figma is a collaborative design tool that helps teams create, test, and ship designs from start to finish.
Google Analytics
Google Analytics
Google Analytics is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
FullStory
FullStory
FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
ClickUp
ClickUp
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries.
Whimsical
Whimsical
Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more.
Productboard
Productboard
Product management software that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap.
Jira
Jira
Jira is used for bug tracking, issue tracking, and project management.
UserLeap
UserLeap
UserLeap is the first continuous research platform that bridges the gap between traditional user research and analytics.
Roam Research
Roam Research
Roam is an “note-taking application for networked thought” specifically designed to help you connect your thoughts and group them together in related bits of information, without having to copy and paste links.
Reduct.Video
Reduct.Video
Reduct transcribes your team's recordings and allows everyone to search, edit, and share video as easily as text.
Otter
Otter
Otter turns your voice conversations into smart notes that you can easily search and share.
Maze
Maze
Maze is a user testing platform for capturing feedback on design prototypes.
Loom
Loom
Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
Grain
Grain
Record, transcribe and share highlights of Zoom video calls with Grain.
Fireflies
Fireflies
Fireflies is a conversation tracking platform that can automatically record, transcribe, and analyze customer calls.
Confluence
Confluence
Confluence is a collaboration wiki tool used to help teams to collaborate and share knowledge efficiently.
Coda
Coda
Coda is a new type of document that blends the flexibility of documents, the power of spreadsheets, and the utility of applications into a single new canvas. It lets you make a doc as powerful as an app.
EnjoyHQ
EnjoyHQ
EnjoyHQ helps UX and product teams learn from customers faster by streamlining their customer research process.
Axure
Axure
Axure is a software for creating prototypes and specifications for websites and applications.
SurveyMonkey
SurveyMonkey
SurveyMonkey is online survey software that helps you to create and run professional online surveys.
Hotjar
Hotjar
Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys.
Qualtrics
Qualtrics
Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities.
Lookback
Lookback
Lookback.io is a mobile UX user recording tool that captures screen interaction, voice and video of the user directly from his or her device.
Dovetail
Dovetail
Dovetail is a cloud-based user research and customer feedback platform that helps teams with analysis, organization, collaboration, and storage of research data and insights.
Airtable
Airtable
Airtable is an easy-to-use online platform for creating and sharing relational databases. The user interface is simple, colorful, friendly, and allows anyone to spin up a database in minutes.
Typeform
Typeform
Typeform makes collecting and sharing information comfortable and conversational. It's a web based platform you can use to create anything from surveys to apps, without needing to write a single line of code.
Calendly
Calendly
Calendly is a scheduling software, which aims to save time, accelerate sales, and improve service quality. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more.
UserTesting
UserTesting
Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.
User Interviews
User Interviews
User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.Vendors
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Craft
Contact: Jeremy Merle
Craft
Contact: Jeremy Merle
Made by Craft creates digital products focusing on beautiful, human-centered design, UX and product strategy. The Pillar team has worked with Jeremy in the past, and the team is responsible for the Petri.bio website.
Thoughtbot
Thoughtbot
thoughtbot is a design and development consultancy with an office in Boston that mentors your team while bringing your digital product ideas to life. The company has partnered with hundreds of founders and growing startups to build web and mobile apps that delight users.
