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How To: Assess Product-Market Fit

Finding your way to product-market fit starts with getting close to customers, listening and learning.

How To: User Interviews

Just like laundry day, it’s all too easy to push off these crucial conversations with customers, leaning on assumption and gut instinct…until you find yourself down to your last pair of socks.

Startup Software

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Asana

Asana

Asana

Asana allows remote teams to organize projects, manage shifting priorities, and get work done.
Miro

Miro

Miro

Miro is a collaborative online whiteboard platform designed for remote and distributed teams.
MURAL

MURAL

MURAL

MURAL is a digital workspace for whiteboarding and collaboration. The platform enables innovative teams to think and work visually to solve important problems.
Trello

Trello

Trello

Trello’s boards, lists, and cards enable you to organize and prioritize your projects with you and your team.
GSuite

GSuite

GSuite

G Suite is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Sheets, Slides, Drive, Calendar, Meet and more.
Slack

Slack

Slack

Slack is a company collaboration tool that uses instant messaging to replace email.
Zoom

Zoom

Zoom

Zoom video conferencing is reliable and usually great quality. It is easy to navigate for video meetings.
Invision App

Invision App

Invision App

Invision has intuitive tools for ideation, design, prototyping, and design management, helping make digital product design easier.
Notion

Notion

Notion

Notion is a new editor that blends notes, tasks, wikis in one app.
Figma

Figma

Figma

Figma is a collaborative design tool that helps teams create, test, and ship designs from start to finish.
Google Analytics

Google Analytics

Google Analytics

Google Analytics is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
FullStory

FullStory

FullStory

FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
ClickUp

ClickUp

ClickUp

ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries.
Whimsical

Whimsical

Whimsical

Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more.
Productboard

Productboard

Productboard

Product management software that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap.
Jira

Jira

Jira

Jira is used for bug tracking, issue tracking, and project management.
UserLeap

UserLeap

UserLeap

UserLeap is the first continuous research platform that bridges the gap between traditional user research and analytics.
Roam Research

Roam Research

Roam Research

Roam is an “note-taking application for networked thought” specifically designed to help you connect your thoughts and group them together in related bits of information, without having to copy and paste links.
Reduct.Video

Reduct.Video

Reduct.Video

Reduct transcribes your team's recordings and allows everyone to search, edit, and share video as easily as text.
Otter

Otter

Otter

Otter turns your voice conversations into smart notes that you can easily search and share.
Maze

Maze

Maze

Maze is a user testing platform for capturing feedback on design prototypes.
Loom

Loom

Loom

Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
Grain

Grain

Grain

Record, transcribe and share highlights of Zoom video calls with Grain.

Fireflies

Fireflies

Fireflies

Fireflies is a conversation tracking platform that can automatically record, transcribe, and analyze customer calls.
Confluence

Confluence

Confluence

Confluence is a collaboration wiki tool used to help teams to collaborate and share knowledge efficiently.
Coda

Coda

Coda

Coda is a new type of document that blends the flexibility of documents, the power of spreadsheets, and the utility of applications into a single new canvas. It lets you make a doc as powerful as an app.
EnjoyHQ

EnjoyHQ

EnjoyHQ

EnjoyHQ helps UX and product teams learn from customers faster by streamlining their customer research process.
Axure

Axure

Axure

Axure is a software for creating prototypes and specifications for websites and applications.
SurveyMonkey

SurveyMonkey

SurveyMonkey

SurveyMonkey is online survey software that helps you to create and run professional online surveys.
Hotjar

Hotjar

Hotjar

Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys.
Qualtrics

Qualtrics

Qualtrics

Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities.
Lookback

Lookback

Lookback

Lookback.io is a mobile UX user recording tool that captures screen interaction, voice and video of the user directly from his or her device.
Dovetail

Dovetail

Dovetail

Dovetail is a cloud-based user research and customer feedback platform that helps teams with analysis, organization, collaboration, and storage of research data and insights.
Airtable

Airtable

Airtable

Airtable is an easy-to-use online platform for creating and sharing relational databases. The user interface is simple, colorful, friendly, and allows anyone to spin up a database in minutes.
Typeform

Typeform

Typeform

Typeform makes collecting and sharing information comfortable and conversational. It's a web based platform you can use to create anything from surveys to apps, without needing to write a single line of code.
Calendly

Calendly

Calendly

Calendly is a scheduling software, which aims to save time, accelerate sales, and improve service quality. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more.
UserTesting

UserTesting

UserTesting

Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.
User Interviews

User Interviews

User Interviews

User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.
Craft

Craft

Contact: Jeremy Merle

Craft

Contact: Jeremy Merle

Made by Craft creates digital products focusing on beautiful, human-centered design, UX and product strategy. The Pillar team has worked with Jeremy in the past, and the team is responsible for the Petri.bio website.
Thoughtbot

Thoughtbot

Thoughtbot

thoughtbot is a design and development consultancy with an office in Boston that mentors your team while bringing your digital product ideas to life. The company has partnered with hundreds of founders and growing startups to build web and mobile apps that delight users.
Fresh Tilled Soil

Fresh Tilled Soil

Fresh Tilled Soil

Fresh Tilled Soil solves hard design UX / UI problems and brings complex product ideas to life. Over the past 13 years the team has delivered UX and product design to 700+ clients across the world.

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