Product & Growth
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How can I think about culture as my second product?

How do I know customers need what I'm building?

How can I accelerate the growth of my marketplace business?

How do I determine which features I actually need to launch with?

What questions should I ask in an interview for a senior product position?

How do I build a high performing product team?

How should I think about tracking ROI for customers in my product?

What is the jobs to be done framework?

How can I determine if what I'm building is a feature or a full product?

How do I know if I've reached product-market fit?

When validating a new product idea, what questions should I be asking?

How do I know what feedback to take action on?

How do I skill up as a product manager?

How should I go about research and validation?

How should I plan for marketing and growth?

How much better does my product have to be for a customer to adopt it over current solutions?

When I socialize my idea, how do I determine which parts need to remain confidential?

How do I recruit participants for user interviews without selling them on my idea?

How can I build a culture of experimentation early on?

What is your number one piece of advice for early stage founders?

How can early stage founders grow their product and growth teams?

What interview questions should I ask when hiring my first growth person?

What is your number one piece of advice for early stage founders?

What makes for good product experiments? What mistakes do people make?

How can I prove there is customer interest for my deep tech startup?

How should I educate consumers about my product?

How do VCs distinguish between a product and a feature?

Should my customer interview questions be open ended?

How should I go about user testing?

What format should I use for customer interviews?

Why is it important to build a culture of experimentation?

How should I go about customer discovery?

Should I grow my customer base at a breakeven or at a loss to build market share?

How should I structure my early team to support my growth strategy?

How can I build an integrated growth strategy from day 1?

What does it take to grow early stage companies?

How do I figure out if my idea has legs?

How much user testing should I do in early product development?

How do I process negative feedback in a customer interview?

What should I keep in mind when conducting customer interviews?

How do I know when to use formal research vs. learn by doing?

What should I keep in mind when conducting customer interviews?

How do you know if people will actually do what they tell you they will?

How do I know when a customer is telling the truth vs. trying to make me happy?

When should I pull engineers into conversations with customers?

How can I integrate research into company processes?

How has user research changed in the past few years?

How do I know what feedback to take action on?

What do I do with results from customer interviews?

What mistakes should I avoid when pricing my product?

What are effective methods of customer research?

What are the different types of customer pain?

How do I know when to stop researching?

How do I know we've reached product-market fit?

How do I incentivize user interview participants?

How do I find people to interview for user interviews?

Part 2: How minimal can my MVP be?

Part 1: How minimal can an MVP be?

How do I show my company value to customers?

What is the value of staying close to customers?

How do I know if customers will buy my product?

As a CEO, is it ever okay to intervene with the product team?

Do I need a prototype or MVP ready for my pitch meeting?

Guides
View all GuidesHow To: Assess Product-Market Fit
Finding your way to product-market fit starts with getting close to customers, listening and learning.
How To: User Interviews
Just like laundry day, it’s all too easy to push off these crucial conversations with customers, leaning on assumption and gut instinct…until you find yourself down to your last pair of socks.
Startup Software
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UserTesting
UserTesting
Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.
User Interviews
User Interviews
User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.Vendors
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Craft
Contact: Jeremy Merle
Craft
Contact: Jeremy Merle
Made by Craft creates digital products focusing on beautiful, human-centered design, UX and product strategy. The Pillar team has worked with Jeremy in the past, and the team is responsible for the Petri.bio website.
Thoughtbot
Thoughtbot
thoughtbot is a design and development consultancy with an office in Boston that mentors your team while bringing your digital product ideas to life. The company has partnered with hundreds of founders and growing startups to build web and mobile apps that delight users.
Fresh Tilled Soil
Fresh Tilled Soil
Fresh Tilled Soil solves hard design UX / UI problems and brings complex product ideas to life. Over the past 13 years the team has delivered UX and product design to 700+ clients across the world.Added to your playlist
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