Product & Growth
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What questions should I ask in an interview for a senior product position?

How can I determine if what I'm building is a feature or a full product?

How can I think about culture as my second product?

How do I know customers need what I'm building?

How do I know if I've reached product-market fit?

How do I build a high performing product team?

How should I think about tracking ROI for customers in my product?

What is the jobs to be done framework?

How can I accelerate the growth of my marketplace business?

How do I determine which features I actually need to launch with?

When validating a new product idea, what questions should I be asking?

How do I know what feedback to take action on?

How do I skill up as a product manager?

How should I go about research and validation?

How should I plan for marketing and growth?

How much better does my product have to be for a customer to adopt it over current solutions?

When I socialize my idea, how do I determine which parts need to remain confidential?

How do I recruit participants for user interviews without selling them on my idea?

How can I build a culture of experimentation early on?

What is your number one piece of advice for early stage founders?

How can early stage founders grow their product and growth teams?

What interview questions should I ask when hiring my first growth person?

What is your number one piece of advice for early stage founders?

What makes for good product experiments? What mistakes do people make?

How can I prove there is customer interest for my deep tech startup?

How should I educate consumers about my product?

How do VCs distinguish between a product and a feature?

Should my customer interview questions be open ended?

How should I go about user testing?

What format should I use for customer interviews?

Why is it important to build a culture of experimentation?

How should I go about customer discovery?

Should I grow my customer base at a breakeven or at a loss to build market share?

How should I structure my early team to support my growth strategy?

How can I build an integrated growth strategy from day 1?

What does it take to grow early stage companies?

How do I figure out if my idea has legs?

How much user testing should I do in early product development?

How do I process negative feedback in a customer interview?

What should I keep in mind when conducting customer interviews?

How do I know when to use formal research vs. learn by doing?

What should I keep in mind when conducting customer interviews?

How do you know if people will actually do what they tell you they will?

How do I know when a customer is telling the truth vs. trying to make me happy?

When should I pull engineers into conversations with customers?

How can I integrate research into company processes?

How has user research changed in the past few years?

How do I know what feedback to take action on?

What do I do with results from customer interviews?

What mistakes should I avoid when pricing my product?

What are effective methods of customer research?

What are the different types of customer pain?

How do I know when to stop researching?

How do I know we've reached product-market fit?

How do I incentivize user interview participants?

How do I find people to interview for user interviews?

Part 2: How minimal can my MVP be?

Part 1: How minimal can an MVP be?

How do I show my company value to customers?

What is the value of staying close to customers?

How do I know if customers will buy my product?

As a CEO, is it ever okay to intervene with the product team?

Do I need a prototype or MVP ready for my pitch meeting?

Guides
View all GuidesHow To: Assess Product-Market Fit
Finding your way to product-market fit starts with getting close to customers, listening and learning.
How To: User Interviews
Just like laundry day, it’s all too easy to push off these crucial conversations with customers, leaning on assumption and gut instinct…until you find yourself down to your last pair of socks.
Templates
View all TemplatesStartup Software
View all Startup Software
Asana
Asana
Asana allows remote teams to organize projects, manage shifting priorities, and get work done.
Miro
Miro
Miro is a collaborative online whiteboard platform designed for remote and distributed teams.
MURAL
MURAL
MURAL is a digital workspace for whiteboarding and collaboration. The platform enables innovative teams to think and work visually to solve important problems.
Trello
Trello
Trello’s boards, lists, and cards enable you to organize and prioritize your projects with you and your team.
GSuite
GSuite
G Suite is an integrated suite of secure, cloud-native collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Sheets, Slides, Drive, Calendar, Meet and more.
Slack
Slack
Slack is a company collaboration tool that uses instant messaging to replace email.
Zoom
Zoom
Zoom video conferencing is reliable and usually great quality. It is easy to navigate for video meetings.
Invision App
Invision App
Invision has intuitive tools for ideation, design, prototyping, and design management, helping make digital product design easier.
Notion
Notion
Notion is a new editor that blends notes, tasks, wikis in one app.
Figma
Figma
Figma is a collaborative design tool that helps teams create, test, and ship designs from start to finish.
Google Analytics
Google Analytics
Google Analytics is Google's free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
FullStory
FullStory
FullStory is your digital experience analytics platform for on-the-fly funnels, pixel-perfect replay, custom events, heat maps, advanced search, Dev Tools, and more.
ClickUp
ClickUp
ClickUp is a cloud-based collaboration and project management tool suitable for businesses of all sizes and industries.
Whimsical
Whimsical
Whimsical is a unified suite of collaboration tools. Great for product specs, wikis, brainstorming, ideation, user flows, architecture diagrams and more.
Productboard
Productboard
Product management software that helps you understand what users need, prioritize what to build, and rally everyone around your roadmap.Jira
Jira
Jira is used for bug tracking, issue tracking, and project management.
UserLeap
UserLeap
UserLeap is the first continuous research platform that bridges the gap between traditional user research and analytics.
Roam Research
Roam Research
Roam is an “note-taking application for networked thought” specifically designed to help you connect your thoughts and group them together in related bits of information, without having to copy and paste links.
Reduct.Video
Reduct.Video
Reduct transcribes your team's recordings and allows everyone to search, edit, and share video as easily as text.
Otter
Otter
Otter turns your voice conversations into smart notes that you can easily search and share.
Maze
Maze
Maze is a user testing platform for capturing feedback on design prototypes.

Loom
Loom
Loom is a video messaging tool that helps you get your message across through instantly shareable videos.
Grain
Grain
Record, transcribe and share highlights of Zoom video calls with Grain.

Fireflies
Fireflies
Fireflies is a conversation tracking platform that can automatically record, transcribe, and analyze customer calls.
Confluence
Confluence
Confluence is a collaboration wiki tool used to help teams to collaborate and share knowledge efficiently.
Coda
Coda
Coda is a new type of document that blends the flexibility of documents, the power of spreadsheets, and the utility of applications into a single new canvas. It lets you make a doc as powerful as an app.
EnjoyHQ
EnjoyHQ
EnjoyHQ helps UX and product teams learn from customers faster by streamlining their customer research process.
Axure
Axure
Axure is a software for creating prototypes and specifications for websites and applications.
SurveyMonkey
SurveyMonkey
SurveyMonkey is online survey software that helps you to create and run professional online surveys.
Hotjar
Hotjar
Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys.
Qualtrics
Qualtrics
Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities.
Lookback
Lookback
Lookback.io is a mobile UX user recording tool that captures screen interaction, voice and video of the user directly from his or her device.
Dovetail
Dovetail
Dovetail is a cloud-based user research and customer feedback platform that helps teams with analysis, organization, collaboration, and storage of research data and insights.
Airtable
Airtable
Airtable is an easy-to-use online platform for creating and sharing relational databases. The user interface is simple, colorful, friendly, and allows anyone to spin up a database in minutes.
Typeform
Typeform
Typeform makes collecting and sharing information comfortable and conversational. It's a web based platform you can use to create anything from surveys to apps, without needing to write a single line of code.Calendly
Calendly
Calendly is a scheduling software, which aims to save time, accelerate sales, and improve service quality. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more.
UserTesting
UserTesting
Target your audience on UserTesting’s diverse panel of users, and get self-guided videos of your customers interacting with your prototype, website, or app—or conduct live interviews.
User Interviews
User Interviews
User Interviews helps recruit users from their audience of over 200,000 vetted consumers and professionals to help you meet your user research goals. Or, bring your own audience and build a participant database for any type of research.Vendors
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Craft
Contact: Jeremy Merle
Craft
Contact: Jeremy Merle
Made by Craft creates digital products focusing on beautiful, human-centered design, UX and product strategy. The Pillar team has worked with Jeremy in the past, and the team is responsible for the Petri.bio website.
Thoughtbot
Thoughtbot
thoughtbot is a design and development consultancy with an office in Boston that mentors your team while bringing your digital product ideas to life. The company has partnered with hundreds of founders and growing startups to build web and mobile apps that delight users.
Fresh Tilled Soil
Fresh Tilled Soil
Fresh Tilled Soil solves hard design UX / UI problems and brings complex product ideas to life. Over the past 13 years the team has delivered UX and product design to 700+ clients across the world.Added to your playlist
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