Creating a Growth Engine
How do I build a customer persona? How do I identify a target customer? Which channel should I test first? How do I reach my first 1000 users? Part 1: Should I invest in branding early on? Part 2: Should I invest in branding early on? What makes a memorable brand? How do I know when to start investing in marketing? How should I plan for marketing and growth? What makes for an effective CMO? How can early stage founders grow their product and growth teams? What interview questions should I ask when hiring my first growth person? How should I think about spend and growth? Why is it important to build a culture of experimentation? Should I grow my customer base at a breakeven or at a loss to build market share? How should I structure my early team to support my growth strategy? How can I build an integrated growth strategy from day 1? What does it take to grow early stage companies? What mistakes should I avoid when pricing my product? How can I accelerate the growth of my marketplace business?
How do I build a customer persona?
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