1. Good to Great, Jim Collins
Jim Collins differentiates what makes good companies vs. what makes great companies. Spoiler alert: it might all come down to leadership.
2. The Mom Test, Rob Fitzpatrick
I first read this book when looking to write an article on User Interviews. Fitzpatrick provides a great framework on how to talk to customers and learn if your business is a good idea when everyone is lying to you.
3. Start with Why, Simon Sinek
An excellent book on leadership, and motivating people to action through the “why”.
4. The Hard Thing About Hard Things, Ben Horowitz
A look back on Ben Horowitz’s journey from CEO to VC at Andreessen Horowitz, including how a CEO’s ability to handle difficult decisions / conversations ultimately shapes the outcome of a company.
5. How to Win Friends and Influence People, Dale Carnegie
A great read on selling, negotiation, and persuasion.