He co-founded the company with Steve Conine in 2002. Before founding Wayfair, Niraj served as CEO and co-founder of Simplify Mobile, an enterprise software company which was sold in 2001. Prior to that, he served as Entrepreneur-in-Residence at Greylock Partners, COO and a member of the Board of iXL, and the CEO and co-founder of Spinners, which was sold to iXL in 1998.