Home// Biotech Resources// Founder Questions// Product & Engineering// Customer Research Biotech Customer ResearchFounder Questions List Cards Top Play How should I figure out who my customer is? Sofia Elizondo Co-founder and COO at Brightseed Biotech • Customer Research Play Why is it important to segment my customers? Bill Brady Founder and CEO at Kula Bio Biotech • Customer Research Play How should I approach customer discovery? Bill Brady Founder and CEO at Kula Bio Biotech • Customer Interviews Other Related Resources BigQuery cloud.google.com BigQuery is a serverless, highly scalable, and cost-effective data warehouse designed to help you turn big data into informed business decisions. Engineering • User Analytics Save New Relic newrelic.com New Relic's application monitoring gives you detailed performance metrics for every aspect of your environment. Manage application performance in real-time. New Relic is the market leader, but tends to be on the more expensive end. APM & Monitoring • Engineering Save Jira atlassian.com Jira is used for bug tracking, issue tracking, and project management. Product • Product & Engineering Save Hotjar hotjar.com Hotjar is a behavior analytics company that analyses website use, providing feedback through tools such as heatmaps, session recordings, and surveys. Engineering • Product Save