How much better does my product have to be for a customer to adopt it over current solutions?
Sarah Hodges
Sarah Hodges
Partner at Pillar VC
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Sarah Hodges
How do I recruit participants for user interviews without selling them on my idea?
Sarah Hodges
If I build it, will they come?
Sarah Hodges
What format should I use for customer interviews?
Sarah Hodges
How do I seek out help when I’m struggling mentally and emotionally as a founder?
Sarah Hodges
How often should I be speaking with my VC?
Sarah Hodges
What order should my pitch deck slides be in?
Sarah Hodges
How closely should my voiceover match the content on my slides?
Sarah Hodges
Do VCs help me build my team and fill it with experts?
Sarah Hodges
Should I be concerned about the information in my pitch deck being passed around?
Sarah Hodges
How long should my pitch deck be?
Sarah Hodges
How much should I practice my pitch?
Sarah Hodges
When should I start to think about my company's mission, vision, & values?
Sarah Hodges
How should I think about developing my company's mission, vision, and values?
Sarah Hodges
What's the first step in creating a pitch deck?
Sarah Hodges
What is your number one piece of advice for early stage founders?
Sarah Hodges
Videos
Guides
How To: Write Board Updates
A healthy sense of alignment starts with open communication — getting on the same page with your Board of Directors.
How To: Choose a CEO Coach
No matter how experienced you are in your career, a strong coach can be a game changer for every executive.
How To: Diversity & Inclusion for Lost and Confused Startups
We don’t need to tell you why building a diverse and inclusive company benefit is good business and leads to better financial performance – now it’s time to build a game plan.
Anti-Racism Guide for Founders
This guide is intended as a resource to help support founders as you consider how to create an anti-racist culture in your companies, backed by open discussion and action. This guide is in no way comprehensive, rather, it reflects just a few of the resources our own team has found helpful.
How to Find a Co-Founder or Early Startup Team Member
Looking to find your co-founder or hire your early team?
How to: Choose a Startup Lawyer
For many first-time founders, hiring a lawyer might seem like a necessary evil to navigating financings. The reality is that when you choose right, your lawyer is a true partner, helping you navigate unforeseen challenges.
How To: Invest in Your Mental Health
Being a Founder and CEO can feel lonely. Make sure to take time for yourself when you need it, and invest in your mental health.
How To: Build a Personal Board of Advisors
The right group of advisors will provide you with guidance, advice, coaching, and emotional support during your founder journey.
How To: Use Communication to Manage Change
Leading a company is marked by constant change. As a leader, you have an opportunity to create clarity and alignment through purposeful and consistent communication.
How To: Strategic Planning
Every founder needs a simple framework for prioritization to help you create clarity and stay aligned with your team.
